Business in the 21st Century, Part I

This is going to be the first in a series of posts, when I, your humble author, lays upon you a critique of modern business, as viewed through the lens of a small, buzz-word-centric, business in the "e-commerce" field, that heavily leverages long, run on sentences in it's official communications, and strives to be synergisitcally present in the social media paradigm, and leverage that presence into market driven action.

Horseshit.

Basically this is my treatise on how a cool, little company began to believe it's own hype, and eventually went from being special, to being effectively a mediocre mail order catalog company, with high turnover.  It has to do with forgetting what made the idea special in the first place, losing sight of making each and every employee feel valued, losing sight of team building, taking 27 steps backward by trying to take things to the next level, and testing loyal and dedicated employees.

I will not include any specifics, this may or may not be a company I'm working for.  I have worked for companies like it in the past, and the fundamental things to do wrong were done there as well.

Long story short, there are fundamentals that make a successful business and fundamentals to make an unsuccessful one as well.

Let these treatises serve as a cautionary tale to entrepreneurs out there. This is not a case of sour grapes, merely lessons learned.  Identities will be changed to protect the innocent, or in this case brilliant and clueless alike.

Should be interesting and an excellent way for me to organize thoughts and perhaps branch out into a business of my own...